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Around childbirth
a guidebook for parents
Around childbirth is a professional handbook for young parents. The guide has been written by a variety of specialists from different fields: obstetrics, midwifery, neonatology, psychology, nutrition, upbringing, and so on. It discusses all the most important issues concerning childcare in the first year of life. The guide includes space for advertisements, sponsored articles and product presentations.
Target group: parents of newborns
Distribution site: 380 maternity hospitals
Method of distribution: The Baby package
Publication frequency: four times a year
Circulation of each issue: 90,000
Advantages of the guidebook:
  • It discusses all the most important issues concerning childcare, nursing, health and upbringing
  • It presents products and services for mother and child
  • It is presented by the midwife, a person mothers have great trust in
  • It reaches mothers at the perfect place and time, responding to their ‘hunger’ for knowledge
  • Mothers usually read it more than once, it frequently is the only such handbook in the home
  • It is handed exclusively to the target group
  • The entire circulation is distributed (no returns)