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Preschooler’s Pack
sampling in nursery schools
This sampling program is directed at the parents of children aged 3-6 who attend nursery schools. The form teacher hands the parents a gift parcel containing product samples, information concerning products and services, catalogues, gadgets, leaflets, and so on.

The Preschooler’s Pack reaches parents at important moments: the beginning or the end of the school year, Mother’s Day, Children’s Day, Easter, Saint Nicholas’s Day, Christmas, and so on. So, the parcel usually gets to parents at a pleasant time, most frequently at an event organized at the nursery school.
Target group:
  • the parents of children aged 3-6
  • working parents
  • residents of medium and large towns and cities
  • people with a stable demand for new products related to child’s development
Distribution site: the largest towns and cities in Poland
The person who presents the package: the child’s form teacher
Average monthly circulation: 100,000 packages
Advantages of sampling in nursery schools:
  • This form of product advertising, combining a gift with an educational function, is received very well by parents
  • The advertising message is supported by the authority of the child’s teacher with respect to upbringing and education
  • It reaches a group of recipients who are geographically scattered but characterized by similar traits and needs
  • Selective distribution reaches the target group exclusively, eliminating the loss typical of mass communication channels
  • Feedback can be provided
  • 100% distribution of advertising material among the selected target group