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I am six months old
The I am six months old pack is a mailshot directed at mothers whose children have turned six months old. The idea is to mail a free information package with advertising materials concerning products and services for mothers, children, and the whole family. This period of a child’s life raises numerous questions related to babycare, teething, nutrition and the child’s development. This is also a time when mothers devote more attention to themselves: they look for beauty cosmetics, information on diets, and so on. This is also often the time when they return to work.
Target group:
  • young mothers (25-35 years of age)
  • mothers of six-month-old children
  • working mothers
  • mothers after maternity leave
  • mothers who lack time for shopping outside their own home
  • mothers facing a new stage in their baby’s development (more versatile diet, teething, termination of natural feeding)
Distribution site: large towns and cities
Average monthly circulation: 10,000 items

We also carry out a parallel mailing program, I am twelve months old, for mothers of children at that age.
The advantages of the I am six months old mailshot:
  • The only co-packing mailing program in Poland for this target group
  • Reaching an attractive target group which is precisely selected
  • The possibility of applying additional criteria for target group selection: a particular town, mother’s age, education, other children in the family
  • Low cost of reaching the addressee (co-packing)
  • This form of product advertising, combining a gift with an educational function is received very well by mothers
  • The advertising message reaches the women when they need new information and products
  • Exclusive message – only one company from a given industry
  • Personalized package exclusively for the mother
  • Possibility to obtain the mother’s response
  • A dialogue with the mother can be continued via telemarketing, text messaging or e-mailing
  • 100% distribution rate of advertising materials within the selected target group
We also carry out a parallel mailing program, I am twelve months old, for mothers of children at that age.